The Top 10 Bits of Information to be Included when You Introduce Your Business, Orally or in Writing
Category: Sales, Marketing, PR, Sales Management (AF99)Originally Submitted on 4/28/2000.
Often new business owners are unsure what to tell people about their business. Sometimes brochures, self-introductions, or even web sites, leave others still wondering what, exactly, the company under discussion does and how it serves its customers. Here are some suggestions to help resolve the dilemma:
1. Your name.
2. The name of your company.
3. What you do.
4. Type of service you provide.
5. Example of a person who would need your service.
6. Case history or anecdote illustrating how you served such a customer/client.
7. Why there is a need for your service/why it is valuable.
8. Why YOUR service is special or unique.
9. Your web presence (URL).
10. How else you can be contacted.
About the Submitter
This piece was originally submitted by Diana Robinson, Ph.D., Personal Development & Business Coach, who can be reached at Choices4U@ChoiceCoach.com, or visited on the web. Diana Robinson wants you to know: My clients achieve success and greater enjoyment of life as we work on enhancing their ability to focus on and bring about what is truly important to them. To learn more, and/or to subscribe to either/both of my two e-mail free newsletters, please visit my web site. I also offer you the gift of a half-hour of free coaching by phone, with no obligation.
Copyright 97, 98, 99, 00, 2001 CoachVille
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