Coaching Tip: Keep Web Information Updated
Category: Coaching Secrets (CS192)Originally Submitted on 11/26/99.
Introduction
If you have information about your coaching practice out on the Web, it is important to keep it current.
The Coaching Tip
There is always a thrill involved in setting up your first
web site, whether you have hired a professional, used a
free template service, or done the whole thing yourself.Some discipline is needed in making sure that
the site stays current. The more complex your site, the
more difficult it may be to remember to update each
page on a regular basis. However, if you do not update
regularly, you may find yourself attracting the clients
you were coaching last year, and not those you seek to
attract this year.Even the coach referral sites at Coach University and
ICF need regular adjustments in your data as you grow
as a coach, and your coaching practice changes
accordingly. To go even further afield, where have you
left your name and information in public areas of major
web sites and portals? Is that information still current?
(I recently came across information left over two years
ago at a major portal by someone I know. She has
since changed both her legal name and her e-mail
address but had not thought of updating the information
on the web.)On a regular basis, set a date when you will devote a
chunk of time to updating your site so that it reflects
your current vision, presents your current mission, and
appeals to the clients you currently seek. Remember to
change your key words as appropriate to the changes
in the site. And, in between times, tweak regularly.
About the Submitter
This piece was originally submitted by Diana Robinson, PhD, Personal Development Coach, who can be reached at Diana@ChoiceCoach.com, or visited on the web. Diana Robinson wants you to know: My coaching focuses on personal growth, which inevitably results in greater happiness and fulfillment, however YOU choose to define these words. To learn more, and/or to subscribe to either/both of my two e-mail free newsletters, please visit my web site. I also offer you the gift of a half-hour of free coaching by phone, with no obligation.
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