Distinction: Innovation Vs. Creativity
Category: More Distinctions: A superb coaching tool (CY146)Originally Submitted on 6/7/2000.
Definitions
Innovation - Doing new things. (Theodore Levitt)Creativity - Thinking up new things. (Theodore Levitt)
Comparisons
Action vs. Ideas
Has a champion vs. Needs a champion
Implement vs. Originate
Example
Daniel B. Fox at GE's *bootlegging* developed a hard plastic which is today known as Lexan, one of GE's greatest products. There was not enough interest in the company to develop this kind of a plastic, but the bootlegger, Fox, worked on it off-line and today lexan polycarbonated plastic is one of the products GE sells successfully.
Key Point
'A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action. Ideas are useless unless used. The proof of their value is only in their implementation.' (Theodore Levitt)
Benefits
Willingness to take risks with ideas can result in an innovation of note.
Related distinctions
Innovation vs. Improvement
Productive vs. Efficient
Innovate vs. Create
About the Submitter
This piece was originally submitted by Charles Powell, Professional Personal and Business Coach, who can be reached at coach@coach-charles.com. Charles Powell wants you to know: he is especially skilled at assisting clients in learning language that makes a difference in their success.
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